Promoting a sex shop may seem a bit off topic, but actually it is not. Not in this case. The shop I want to introduce to you, is completely focussed on female sexuality: what she wants, what she desires, what pleases her. It is a shop with a philosophy, and therefore it fits to the purpose of this blog. I have not been in many sex shops. Most of them make a grubby impression on me and seem to be meant for obscure male customers only. In my home town The Hague, Christine Le Duc is a well-known sexshop with a more friendly appearance. But I still consider it a man-orientated and cheap-ish shop. In Vienna there are a few shops that have a nice atmosphere. You would not be too embarrassed bumping into a friend or colleague there. But the shop I have discovered a few days ago, is nothing I have seen before, and the best place to have your first sexy shopping experience.
Liebenswert, meaning something like adorable or lovable, is an erotics shop for women and those who love women. The shop is situated in a side street of the Mariahilferstraße, one of Vienna's bigger shopping streets, and offers not only a broad collection of tasteful lingery, (design) sex toys and other products that can make our sex lives more interesting and intense, but also thorough and professional consultation, monthly workshops and exhibitions. It is a place I could hang around for hours, feeling completely comfortable with the dozens of dildo's and vibrators around me, and spend a lot of money too. 
The best part about Liebenswert is the philosophy behind it: the importance of an enjoyable and pleasurable sex life. Good sex improves the quality of our lives, in every aspect. What makes me even more enthusiastic though, is the fact that the shop focusses on women. The whole sex industry, from sex shops to clubs to porn, is mostly based on the needs and desires of men. Since the nineties women are starting to take their rightful place in this territory, slowly moving things in a more equal and pleasurable direction for both sexes. Liebenswert is the perfect example for this positive and necessary development.
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